Webinar: The New Normal for Fitness Reimbursement
Co-sponsored by: Maxim Group
Conference Overview
This Conference will feature panelists from American Specialty Health, Concierge Health, Gold’s Gym, Maxim Group, and Virtual Health Partners. Each of these businesses has leveraged their unique capabilities to develop methods to support their partners and clients during this pandemic. Our goal of this event is to share our lessons learned and best practices.
A new shift in the fitness market, is the incorporation of virtual reimbursement for verified fitness activity for Medicare participants. This trend has accelerated significantly over the past few months due to the COVID-19 pandemic. Many of the payers have established new guidelines for these activities which our panelists will discuss during this conference.
The new strategies to incorporate validation and reimbursement for virtual fitness content are centered around data collection and verified virtual offerings that help to achieve a win-win scenario for gym owners, their members and payers.
Don’t miss out on learning about these successful business strategies around compensation for fitness activity and how digital solutions can be leveraged for both in-club and virtual participation.
Moderator: Larry Glassberg
Partner & Sr Managing Director – Maxim Group
Welcome & Introductions
Matthew Schober
Chief Development Officer – Concierge Health
Topic: Reimbursement Opportunity with Payers for Verified Virtual Fitness
Brett Hanson
VP of Provider Networks – American Specialty Health
Topic: A payor’s perspective of what is covered and required for reimbursement of virtual fitness offerings
Jillian Cohen
CEO & Co-Founder – Virtual Health Partners
Topic: Seamless solutions available to provide a verified virtual offering
Adam Zeitsiff
President & CEO – Gold’s Gym
Topic: The fitness club operator perspective
Larry Glassberg
Partner & Sr Managing Director – Maxim Group
Topic: Capital markets and fund-raising
Q&A